U.S. DEPARTMENT OF AGRICULTURE (USDA) AGRICULTURAL MARKETING SERVICE (AMS)

The Farmers Market Promotion Program (FMPP) funds projects that develop, coordinate, and expand direct producer-to-consumer markets to increase access to and availability of locally and regionally produced agricultural products. It offers three types of grants to assist farm and ranch operations: Capacity Building, Community Development Training and Technical Assistance, and Turnkey Marketing and Promotion. For details on this program and the application process, please refer to the FY26 FMPP Notice of Funding Opportunity.

Eligible Entities: Agricultural business or cooperatives, community supported agriculture networks or associations, economic development corporations, food council, local governments, nonprofit corporations, producer networks or associations, public benefit corporations, regional farmers market authorities, and Tribal governments; all applicants must be domestic entities owned, operated, and located within the United States, the District of Columbia, the Commonwealth of Puerto Rico, the U.S. Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal governments.
Award Amount: Varies by grant type
Required Match: A cash or in-kind contribution of 25% of the amount of federal funds being requested is required. Federal funds are not permitted to be used as a match. There is no competitive advantage for an applicant to provide a cost share that exceeds the required amount. 
Applications Due: June 5, 2026, by 11:59 PM