The three boroughs of Camp Hill, Lemoyne, and Wormleysburg wanted to establish and strengthen community partnerships by crafting an implementable comprehensive plan. Ultimately, they wanted a collaborative planning process and an innovative plan with workable implementation strategies to realize their joint vision of serving as the gateway to the West Shore.

RETTEW collaborated with the three boroughs, the Cumberland County Planning Department, the Cumberland County Redevelopment Authority, and another consultant, in this unique joint core community planning partnership known as Imagine West Shore (IWS). The fast-paced, results-oriented planning process helped develop a series of implementable planning strategies to enhance important assets and reverse concerns related to downtowns, neighborhoods, natural and historic resources, recreation, transportation, public infrastructure, land use and development, and other areas. The plan recommends a series of well-balanced community and economic development strategies involving a mixture of partners, policies, and projects capable of being pursued both on a regional and individual community basis. For these three communities, the IWS planning process established a regional vision, a related set of goals and strategies, and a collaborative implementation that won an excellence award for innovation in regional planning.